Day: August 8, 2020

Even the Official Motorcycle Brand of the Sturgis Rally Thinks the Mass Gathering Is Too Risky

Getty
Getty

The mass gathering at the Sturgis Motorcycle Rally amid the pandemic is too crazy even for the company whose name is all but synonymous with the annual event.

The Harley-Davidson company has been associated with the rally in the South Dakota town of Sturgis since its inception decades ago. 

The big, throbbing Harley “hog” is the rally’s official motorcycle. 

The town’s main intersection is Main Street and Harley-Davidson Way.

The plaza at the center of Sturgis is the Harley-Davidson Rally Point, and those who assemble there stand on a huge Harley-Davidson Logo.

Bill Davidson, grandson of company founder William Davidson, attended the plaza’s official opening in 2015, a ceremony that involved a blowtorch and a chain rather than scissors and a ribbon. 

As that was the 75th anniversary of the rally, the plaza included 75 bricks from Harley-Davidson’s hundred-year-old headquarters in Milwaukee, transported to Sturgis by a fleet of

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