Only, there’s a different twist to it this time…
If you’ve been paying even casual attention to American motorcycle manufacturer Harley-Davidson, you know the company is in a tight spot. Some have predicted the slow death of the brand as its bad-boy image, lack of meaningful innovation, and government protections converge in a perfect storm scenario. Others just take issue with the design of Harley-Davidson bikes, including reliability problems. Then there’s the problem of declining motorcycle ridership in North America. To combat all this and more, Harley-Davidson has a brilliant plan, something it’s never tried before which will completely blow your mind: nostalgia.
Harley-Davidson is also pushing into the e-bike market. Learn more here.
Never before has Harley leveraged the storied icons from its past to hawk new motorcycles: at least that’s what you’re almost led to believe in