Day: May 4, 2021

Harley Torques Up The Nostalgia

⚡️ Read the full article on Motorious

Only, there’s a different twist to it this time…

If you’ve been paying even casual attention to American motorcycle manufacturer Harley-Davidson, you know the company is in a tight spot. Some have predicted the slow death of the brand as its bad-boy image, lack of meaningful innovation, and government protections converge in a perfect storm scenario. Others just take issue with the design of Harley-Davidson bikes, including reliability problems. Then there’s the problem of declining motorcycle ridership in North America. To combat all this and more, Harley-Davidson has a brilliant plan, something it’s never tried before which will completely blow your mind: nostalgia.

Harley-Davidson is also pushing into the e-bike market. Learn more here.

Never before has Harley leveraged the storied icons from its past to hawk new motorcycles: at least that’s what you’re almost led to believe in

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Riders Share Debuts Motorcycle P2P Subscriptions

Riders Share, a motorcycle sharing marketplace, has given bikers the option to pay a monthly subscription for discounted rides across the marketplace, according to a Monday (May 3) press release.

The Rider Pass subscription plan, which is what the new plan is called, will allow users to access an “industry-first service for peer-to-peer rentals designed to spur growth and motorcycle ridership as the economy rebounds,” the release stated.

The average price for renting a motorcycle via Riders Share is set by the bike’s owner and usually ends up around $100 per day, including insurance. The Rider Pass subscription will take 35 percent off the total price, with the monthly rate for the program sitting at $24, according to the release.

“We believe subscriptions are key to continued growth in peer-to-peer rentals,” said Riders Share CEO

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