The Germans want a nice thick slice of the American pie…
BMW Motorrad USA recently unveiled two new additions to its popular R 18 product family, the 2022 R 18 B “Bagger” and R 18 Transcontinental. To anyone with sense, it’s obvious these motorcycles are positioned to be as American as apple streusel pie in a bid to peel away some customer base from Harley-Davidson. This is the beauty of free markets, consumers get more choices than all those wonderful government-mandated vehicles made in the USSR way back when, so they can either reward BMW for this gambit or punish the move.
Learn how the UK government plans to force motorcycle riders to adopt electrification here.
When the brass at BMW Motorrad made the final decision to go ahead with these new R 18s, it was back when