Should they bow to the pressure?
Whether you love or hate Indian Motorcycle, it’s likely you have an opinion about the brand’s name and logo. Actually, a lot of people who’ve never ridden a motorcycle in their life have hot takes on what should be done with Indian Motorcycle. It’s a topic which was dealt with back in the 90s before anyone had even heard of cancel culture, but that’s how long these types of sentiments have existed in society.
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For now this issue has sat on the backburner, relegated to smaller media outlets and not the big corporate broadcasters and newspapers. That could change in a flash as we’ve seen a thing not previously in the spotlight suddenly become public enemy number one. Some argue Indian Motorcycle is profiting off the name and