Welcome back to the 1990s.
It was the decade auto enthusiasts said goodbye to their cult favorites: the Supra, Bronco and Defender.
How times have changed.
Toyota revived the Supra, its celebrated sports car, last year and Ford’s Bronco 4×4 and Land Rover’s Defender will be back in dealerships before the end of the year.
“Nostalgia never goes out of style,” Stephanie Brinley, a longtime auto analyst at IHS Markit, told ABC News.
Taking advantage of a vehicle’s name recognition with consumers “is really easy for automakers … the risk, though, is that the name has to be remembered fondly,” she said.
The fourth-generation Supra, with its now iconic design features like projector headlamps and large rear spoiler, was pulled from the U.S. market in 1998 though it lived on in Japan until 2002. It was Toyota CEO and President Akio Toyoda who decided in 2012 to bring back the