Survival. That’s how we describe what 2020 was for Black people, Black businesses, and Black communities.
We—Chuck and Chad—started the year as two busy entrepreneurs, already searching for ways to stay afloat with families and mortgages when Covid hit. Chuck is a partner at his own brand strategy consultancy, Rupture Studio, and Chad was the owner of a staffing consultancy called CRTVE.
The first few months of Covid were terrifying. For Chad, clients halted hiring talent and contracts that were freshly signed were now being retracted. And Chuck didn’t know where the next project was coming from. Clients turned off the lights and put their marketing spend on hold as they laid off staff. He and his wife and partner Nandi were racking their brains, trying to find daylight.
Fast forward three months after initial lockdown, the Black community was suffering yet another major blow with the death of George