Harley-Davidson’s new CEO came from Puma and is an unlikely leader for the American icon. See how he could reverse the motorcycle maker’s fortunes.

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Harley History
Harley History

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  • In early 2020, with the company under stress from Wall Street and with a demographic challenge looming as it struggled to attract new riders, Harley-Davidson CEO Matt Levatich stepped down, replaced on an acting basis by board member Jochen Zeitz, who eventually was named CEO.

  • Zeitz swiftly moved to replace Harley’s growth strategy with a retrenchment around core products.

  • Harley has been here before, and Zeitz’s strategy — “Rewire,” as he calls it — could work, but it isn’t without risk.

  • Visit Business Insider’s homepage for more stories.

Former Harley-Davidson CEO Matt Levatich had an impossible job.

And now no longer does. He was replaced earlier this year by Jochen Zeitz, onetime CEO of Puma and longtime Harley board member.

He wasted no time first as interim CEO, when on a first-quarter earnings conference call with analysts, he abruptly reversed course

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Stolen Harley-Davidson motorcycle mysteriously returned after 4 years

Miles McCarvel didn’t think he was ever going to get his 1972 Harley-Davidson motorcycle back after it was stolen four years ago. On. Oct 13, though, he came home to find the bike leaning up against his garage.

Tom Bauer/Missoulian via AP

Tom Bauer/Missoulian via AP

The bike looked exactly the same as the last time McCarvel saw it: it was still missing a battery, the tires were flat and it didn’t have any new miles on it.

“I was like ‘what the hell,’ you know? I couldn’t believe it,” he told the Missoulian.

McCarvel hopped out of his car, took a picture of the red Aermacchi Harley-Davidson

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What Are The Completely different Sorts Of Careers In The Automotive Industry?

Most of the adjustments occurring within the automotive market right now, including tightened credit markets in a capital-intensive trade and increased government involvement are the most recent world challenges. Auto trade jobs vary from pre-production, equivalent to engineers who design automobiles, to line workers who assemble the automobiles and salesmen who promote automobiles on the showroom ground. Different jobs throughout the auto trade embody mechanics, painters and truck drivers. Key auto industry jobs in the manufacturing crops run the gamut from quality management personnel to stock management and even custodial workers. There are numerous auto trade jobs that are situated inside the car vendor’s facility, equivalent to porters who clean and put together automobiles for customer decide-up and finance officers who organize financing for brand new car patrons.

The automotive industries of the opposite belligerents had been smaller in scale, and their amenities for armaments manufacture were proportionately higher than … Read More

Here are a few of our automotive guilty pleasures

It goes without saying, but I’ll say it anyway. The world is full of cars, and just about as many of them are bad as are good. It’s pretty easy to pick which fall into each category after giving them a thorough walkaround and, more important, driving them. But every once in a while, an automobile straddles the line somehow between good and bad — it may be hideously overpriced and therefore a marketplace failure, it may be stupid quick in a straight line but handles like a drunken noodle, or it may have an interior that looks like it was made of a mess of injection-molded Legos. Heck, maybe all three.

Yet there’s something special about some bad cars that actually makes them likable. The idea for this list came to me while I was browsing classified ads for cars within a few hundred miles of my house. I … Read More