Rancho Cucamonga, CA – Falken Tires, one tire brand housed under Sumitomo Rubber North America, will return to the 2022 Monster Energy AMA Supercross series as an official sponsor joining sister brand Dunlop Motorcycle Tires. The two brands will work together on a dual-branded activation at nine rounds of the exciting stadium and in-field racetrack series.
The new season begins January 8, at Angel Stadium of Anaheim, CA, and continues through May for a total of 17 rounds across the country. Falken Tires and Dunlop Motorcycle tires are expanding their commitment together to build awareness and exposure within this popular race program and to highlight their respective four-wheel and two-wheel product lines.
“Supercross continues to serve as a way to promote our Wildpeak line of tires to this amazing audience, who, obviously, drives a lot of trucks,” noted Jonathon Bradford, Falken’s Senior Manager, Motorsports and Events. “Our Wildpeak line continues to build a strong following among owners of light trucks, SUVs and CUVs and includes the A/T3W, A/T Trail, M/T and H/T02.
“Falken and our sister brand, Dunlop Motorcycle Tires, have been involved with racing programs for many years. We know they are strong showcases for high performance and the people who attend are incredibly brand loyal,” Bradford added. “Falken, in coordination with Dunlop Motorcycle Tires, also will continue as the Official Light Truck Tire sponsor of the popular Progressive American Flat Track (AFT) race series for the third consecutive year and work with Moto America as the Official Light Truck Tire of that series as well.”
“Like our Falken colleagues, Dunlop Motorcycle Tires has long supported the Monster Energy AMA Supercross series,” echoed Mike Buckley, Dunlop’s Senior Vice President of Sales and Marketing. “This is a fantastic series with very dedicated fans who come out year-after-year to see the riders and take in the thrills of each stadium’s activities. In addition to providing technical support to the majority of the top-level teams competing in this series, Dunlop supports the events with promotions through our dealer network and on-site activities like the Supercross Trackside Experience, and we’ll continue to do that as well as work with Falken to build awareness of our partnership across the board.”
All of Falken’s Wildpeak lines feature an optimized tread design and excellent value. The A/T3W tires combine aggressive off-road ability and rugged terrain driving, while the M/T is built to handle the harshest conditions on pavement, mud, snow or rocks. The H/T02 offers a combination of superb dry handling and responsive wet braking on all roadway surfaces for both light trucks and SUVs, and the A/T Trail is built for adventure, delivering off-road capability and on-road efficiency to crossovers everywhere.
For all attendees, the Monster Energy Fan Fest is a key part of the atmosphere at every Supercross race. It’s where fans can see the bikes up close and take in various pit activations, including visiting the Falken and Dunlop booths and related activities.
“We plan on being a big part of each night’s excitement during the nine events we’re attending,” declared Bradford.