Fifty many years ago this thirty day period, Honda held the international introduction of a fun and fuel-productive three-door hatchback that would go on to modify the automotive landscape eternally – the Honda Civic. A half-century afterwards, with profits approaching 30 million globally and now in its 11th technology, Civic is the longest-running automotive nameplate in Honda historical past and the most effective-marketing Honda car of all time.
Due to the fact going on sale in The united states in early 1973, Civic’s 11 generations have constantly established the benchmark for the U.S. car industry by providing class-foremost high-quality and trustworthiness, superb fuel effectiveness and small emissions, refined and responsive driving dynamics and top-class basic safety functionality. This has acquired the believe in of American automobile purchasers and a reputation as a section-defining item. With U.S. product sales of additional than 12.3 million units, the wide bulk created in Honda’s North American car vegetation, Civic is a person of the top 3 ideal-promoting automobiles in The usa over the previous 5 decades.
Civic is also a person of the world’s most awarded automobiles of its era, consistently collecting the industry’s prime honors, like North American Car of the Year 3 occasions, Car or truck and Driver magazine’s “10 Very best” honor eight occasions, and Motor Pattern Vehicle of the Year. And while Civic developed its achievement by way of the loyalty of the child boom era, its recognition proceeds with youthful consumers. Given that 2011, Civic is the No. 1 car or truck amongst Millennial buyers, and has captured the most Gen Z, 1st-time, and multicultural purchasers in the field for the previous six a long time.
Honda is sharing the 50th Anniversary celebration of the legendary Civic with its community on the brand’s social media channels. During the month of July, Honda admirers can choose a “Ride By Background,” setting up with car or truck influencer, Omar Rana, as he highlights Civic’s 50-year record in 50 seconds. The campaign culminates with a movie series showcasing five decades of Civic, via five unique chapters – from Civic’s debut in the 1970’s to the all-new, 11th-gen Civic lineup, narrated by John Cena, the voice of the Honda manufacturer.