Harley borrows Detroit’s used-car playbook to pursue younger riders

By Rajesh Kumar Singh

CHICAGO (Reuters) – Harley-Davidson Inc has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first.

The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin, “entry-level” new models.

Harley’s embrace of used bikes is part of a new five-year turnaround strategy under Chief Executive Jochen Zeitz, and is the latest effort to expand the brand’s appeal beyond middle-aged and affluent riders.

The 118-year-old American brand has been steadily losing U.S. market share amid declining retail sales for six years. (For a graphic on Harley’s U.S. market share, click https://graphics.reuters.com/HARLEYDAVIDSON-USEDBIKES/dgkvlzonjvb )

But the demand for used Harleys, which are less expensive, has remained strong. Some dealers told Reuters that pre-owned

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Colour Matched Harley Lower Fairings, Harley Saddlebags, Tour Pack

Many of the changes occurring within the automotive market at the moment, including tightened credit markets in a capital-intensive trade and increased government involvement are the newest world challenges. The Autofacts team also attracts from the strengths of PwC’s advertising and marketing, gross sales and financial providers teams to help other key areas of automotive firms’ features. Since 1985, our market-tested method, numerous service offerings and dedication to client service have made Autofacts a trusted advisor all through the trade.

After a concept drawing and clay mannequin of a prospective new car have been produced, it’s up to other staff with auto business jobs to create the actual car. Press operators reduce and kind sheets of metal into raw body and chassis parts that will be welded and joined collectively to create a brand new car. Employees in the engine plant will assemble an engine and transmission to power the … Read More

Harley Announces New Turnaround Plan After Swinging to Quarterly Loss

Shares of motorcycle maker Harley-Davidson  (HOG) – Get Report tumbled pre-market Tuesday after the company reported a fourth-quarter loss and simultaneously unveiled a new five-year turnaround plan.

The Milwaukee, Wisconsin-based company reported a fourth quarter loss of 63 cents per share compared to a profit of 9 cents per share a year ago. On an adjusted basis, earnings swung to a loss of 44 cents per share from a profit of 20 cents per share. The company also posted adjusted revenue of $725 million.

Analysts were expecting earnings of a dime per share on revenue of $723 million.

Shares of Harley-Davidson sank 11.58% to $35.50 in pre-market trading Tuesday. 

As a result of the surprise loss, Harley-Davidson unveiled a five-year turnaround plan targeting increased profitability and low double-digit earnings growth through 2025. 

Harley is investing between $190 million and $250 million a year in its strongest motorcycle segments

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Harley Tour Pack Baggage, Backrest & Mount Equipment

Most of the modifications occurring within the automotive market right now, including tightened credit score markets in a capital-intensive trade and elevated authorities involvement are the latest global challenges. The subtext to the Tremendous Duke R’s chassis adjustments includes a new frame that shaved off 2 kg (4.four lb.). The massive news revolves round how the brand new body affects the bike’s handling, which was made sharper for each the road and monitor. KTM claims 3 times the torsional stiffness from a brand new trellis body that makes use of the LC8 engine as a careworn member. The rake increased from 24.9° to 25.2°, and the path stays 4.2 in. Additionally, while shedding 200 g (7 oz.), the triple clamp acquired 3mm more offset to ship extra feeling to the rider for exact steering inputs. To assist in directional changes both at the entry and mid-corner, the engine was lifted … Read More