Up 36% in 2021, is Harley-Davidson Still a Buy?

5 min read

This story originally appeared on StockNews

Harley-Davidson (HOG) is an iconic brand in the motorcycle space. And on April 19 it reported impressive results for the last quarter. Its stock price has been on the ascent since, and we think there could be much upside remaining because HOG is executing initiatives as part of a five-year strategic plan. Hop on. Let’s take a ride and a closer look at the name.

Iconic motorcycle manufacturer Harley-Davidson, Inc. (HOG) reported solid financials in its recently released report for the first quarter, ended March 31, 2021. While its revenue from its motorcycles segment increased 13% year-over-year to $1.02 billion for the quarter, its revenue from its parts and accessories business increased 11.3% year-over-year to $149.86 million. Its net income came in at $259.14 million, up 271.8% year-over-year, and its non-GAAP EPS increased 273.3% year-over-year to

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2021 Harley-Davidson Pan America 1250 Special Review

Jesse Ziegler | April 27, 2021

We set sail on the all-new Harley-Davidson adventurer.

The Harley-Davidson Pan America is capable off-road, although this looks a little easier than reality.

Photos by Brian J. Nelson and Ziegler

The 2021 Harley-Davidson Pan America 1250 comes fighting straight to the premium end of the adventure-touring motorcycle spectrum. It’s throwing punches and aiming to land more than a few. It’s not pretending, posturing or hoping. It’s performing. Surprised? Yeah, me too.

Make no mistake, H-D is lining up against adventure giants here, putting the modern ADV segment innovators and brand leaders to task with an American-made, hell-bent, high-tech adventure-touring all-terrain weapon. Is that even possible?

My eyes really opened to the potential of this bike being a contender when actual specs were released on the new machine. Things like Adaptive Ride Height and an engine-spec sheet reading like an engineering dossier on modern power

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Harley-Davidson Sales Finally Hit Paydirt Again

Harley-Davidson (NYSE:HOG) finally turned in a good quarterly earnings report Monday as first-quarter U.S. motorcycle sales jumped to their highest level in four years and earnings per share nearly quadrupled.

The gains follow a change in when the bike maker introduces its new models, from late summer to early in the calendar year, to coincide with when bike riders are most interested in buying, and suggests the “Rewire” roadmap CEO Jochen Zeitz has laid out for turning the company around is gaining traction.

Harley-Davidson Pan America adventure touring motorcycle

The new Pan America 1250 adventure touring motorcycle. Image source: Harley-Davidson.

A broad-based recovery

Revenue of $1.4 billion in the first quarter was up 10% year over year as motorcycle segment revenue rose 12% from 2020 on the back of strong demand for Harley’s touring bikes. That’s also without the full benefit of the introduction of its first adventure touring bike, the Pan America

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Harley-Davidson Revs Up on Analysts’ Upgrades, Price Hikes

Harley-Davidson  (HOG) – Get Report shifted into high gear Wednesday as a Baird analyst upgraded the iconic motorcycle maker to outperform for the first time since 2016.

Shares of the Milwaukee company were climbing 7.3% to $40.25 at last check.

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“Harley-Davidson is the most valuable motorcycle brand on the planet,” Baird analyst Craig Kennison said in a research note. “After a tough recession, management restructured operations, slashed dealer inventory, rethought product development, invested internationally, and fortified the balance sheet.”

Kennison, who previously had a neutral rating on the stock, also raised his price target to a Wall Street high of $45 from $38. He noted that it was the first time Baird had an outperform rating on Harley-Davidson since 2016.

Kennison cited several factors for his upgrade, including new leadership “with a fresh vision and proven

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