South

South Dakota Gov. Kristi Noem is using COVID-19 relief funds to pay for a $5 million tourism ad campaign, despite a surge in coronavirus cases following the Sturgis motorcycle rally

  • South Dakota Gov. Kristi Noem is going to use $5 million in coronavirus relief funds on a tourism ad campaign. 

  • South Dakota experienced a spike in COVID-19 cases following last month’s Sturgis Motorcycle Rally which researchers believe might be responsible for more than 19% of all new US cases.

  • The state now ranks second in the country for new cases per capita over the last two weeks, with 439 new cases per 100,000 people, but Noem is actively still encouraging people to visit. 

  • Visit Insider’s homepage for more stories.

Related: 25K for world-famous motorcycle rally amid pandemic

In the weeks following the Sturgis Motorcycle Rally, South Dakota has emerged as a COVID-19 hotspot. 

Despite the spike in infections, the Gov. Kristi Noem decided to spend $5 million in federal coronavirus relief funds on a tourism ad campaign to actively bring outsiders to the state, according to the Associated Press. 

Read More

250,000 Bikers To Attend South Dakota’s Sturgis Motorcycle Rally Despite COVID-19

Despite COVID-19 concerns, the biggest biker event in South Dakota is still set to proceed with slight modifications, likely attracting hundreds of thousands of motorcycle riders to Sturgis and the surrounding Black Hills mountain region starting Friday this week.

The 80th Annual Sturgis Motorcycle Rally, which will run until Aug. 16, is “an icon of American Freedom and Independence,” according to a press release put out on the Sturgis website in June that announced a “modified” version of the event.  

“After considering many options, the City Council voted in favor of moving forward with preparations for the large influx of tourists and participants coming to enjoy the Black Hills, with a focus on preserving the safety of our residents,” the release reads. “Attendees will be asked to be respectful of the community concerns by practicing social distancing and taking personal responsibility for their health by following CDC guidelines.”

Read More