Waylands rolls out AutoBuzz customer WelcomeHub across dealerships

Waylands Automotive has rolled out automatic communication platform AutoBuzz throughout its Volvo, Kia and MG firms.

AutoBuzz integrates with the seller administration system to give customers with a personalised microsite, recognised as a WelcomeHub, at issue of buy.

The hub is made up of information on the motor vehicle which is been purchased, the several merchandise and expert services obtainable as extra purchases, as effectively as data on the neighborhood retailer in which the buy was designed and, crucially, a dynamic function basically tracks when the auto is completely ready for handover.

Waylands, which represents Volvo across five sites, as perfectly as Kia and MG want to make sure buyers get the two a localised and personalised knowledge even though they wait around for their new or used car or truck to arrive.

John O’Hanlon, CEO at Waylands, claimed: “Our buyers are at the coronary heart of almost everything we do. Distinct interaction among get and handover allows us to share essential data which helps equally us, and the shopper, in preparing for handover day.

“With some of the extended direct times we are seeing, this has been a fantastic device to maintain in touch with our buyers and be certain they really feel communicated to not just when they purchase the car or truck, but all over their complete journey.”

“While Waylands’ buyers get normal updates on their get, the leadership team in just the group also get a see on how prospects are engaging with content material during this phase of the getting journey, enabling the revenue crew to be much far more responsive and effective with any supplemental get hold of.”