December 4, 2023


Automotive to Us

Meet Ken Harte, The New General Manager of duPont REGISTRY

duPont REGISTRY has been bolstering its masthead like the Golden Point out Warriors on draft working day. We’ve already satisfied two of the iconic marketplace’s latest traders: Victor Gomez III and Barry Skolnick. duPont REGISTRY also a short while ago introduced a 3rd – Ken Harte – who, in addition to starting to be an investor, is also joining the group as General Manager dependable for automotive income workforce and inventory management. 

Harte put in three many years getting to be one particular of the leading salespeople for makes like Rolls-RoyceBentleyBugatti, and BMW, He also put in virtually 20 decades of his occupation in major management positions at the nation’s main luxurious automotive dealerships. Contemplating the tech-targeted trajectory of duPont REGISTRY’s upcoming, Harte’s personal knowledge of dealer operations and prior practical experience with building new technologies to boost the luxury profits expertise will be a huge asset for the historic journal that is poised to turn out to be a sprawling digital market.

Steven Chapman, President of duPont REGISTRY, informed us: “Ken brings a prosperity of practical experience from the dealer and operational facet that duPont REGISTRY will leverage to make certain that we supply the stage of expertise that our shoppers assume from our manufacturer.”

Continue on reading for Motor 1’s interview of Harte to study more about the latest shareholder and Standard Supervisor at duPont REGISTRY, which include his early days advertising Cadillacs, the craziest auto he ever bought, and why he joined the workforce at duPont REGISTRY


Motor1: How did you get started off in the vehicle dealership market, and has it generally been just luxury automobiles for you?
Harte: I commenced working in the auto dealership business in the early 1980s, exclusively for Cadillac. During the ’80s, Cadillac was identified as the pinnacle of automotive luxury. My knowledge at Cadillac laid the groundwork for the rest of my job in the luxurious automotive current market.

Motor1: What’s the automotive brand you have observed has the most attention-grabbing clientele, and what produced them exciting?
Harte: Each automotive model has its have distinctive and diverse consumer base. Bugatti, in my opinion, has the most fascinating clientele. I have discovered that Bugatti’s clientele are quite passionate about their automotive collections and have a solid interest in the arts.

Motor1: What kind of changes have dealerships, specially luxury dealerships, seasoned in the past 30-40 several years? Had been they excellent or lousy alterations?
Harte: I believe that that technological advancements have contributed to the most major change in luxurious dealerships in excess of the final 40 several years. Consumer service and income methods have improved as a final result of modern technologies, resulting in greater ranges of purchaser fulfillment.

Motor1: If you had to sell people today some thing other than luxurious cars and trucks, what would it be?
Harte: If I experienced to promote a little something other than luxury cars, I’d choose art. In some techniques, I currently feel like I’m selling art when it comes to the stage of craftsmanship, talent, and creativeness that it takes to build and resource a luxurious auto.

The initial auto I sold was a Cadillac Eldorado to an affluent family in Dallas, Texas.

Motor1: What attracted you to joining duPont REGISTRY and investing in the company’s potential?
Harte: I made a decision to be a part of and spend in duPont REGISTRY due to its global recognition in the automotive business, manufacturer heritage, and purchaser have confidence in. When you say “duPont REGISTRY,” that suggests it all. I’m ecstatic to be a member of the team and I’m wanting forward to a promising future.

Motor1: Can you inform us nearly anything about what we’ll see from duPont REGISTRY in the in the vicinity of long term?
Harte: Our goal with duPont REGISTRY is to make improvements to the automotive purchasing expertise in the ultra-affluent ecosystem. To far better provide our shoppers, we’ll be launching and introducing new offerings to simplify and streamline these procedures.

Motor1: When did you 1st encounter duPont REGISTRY as a magazine and what did you believe of it at the time? 
Harte: I in the beginning discovered duPont REGISTRY shortly just after its 1st print problem was introduced again in the 1980s. The magazine instantly stuck out to me, considering that it was the first source of its type the place you could shop all items automotive, as very well as supply luxury automobiles. It soon became the most highly regarded publication for affluent automotive people and aspirational potential buyers nationwide.


Motor1: Everyone wants to know, what does the particular person who sells luxurious autos for a residing push himself? What is your every day driver and why did you select that automobile?
Harte: I’ve pushed a wide variety of luxury cars from a variety of brands all through the yrs, but my latest each day driver is my Porsche Cayenne Turbo S Coupe. It is a terrific driving car or truck and I have actually been enjoying driving it. Porsche introduced the coupe model of the Cayenne in buy to give it a sportier feel as opposed to other SUV utility vehicles on the market place.

Motor1: Do you remember the initial automobile you at any time sold? How about the most unforgettable just one you sold? Explain to us these tales. 
Harte: Yes, of system! The to start with vehicle I bought was a Cadillac Eldorado to an affluent family in Dallas, Texas. As far as the most memorable car, I after sold a Rolls Royce Phantom, that was then stretched by an exterior supply, generating the conversion upwards of one million pounds. Considering that, the car or truck has been used for major events these types of as celebrity award demonstrates.