Co-founded by mom, wife, entrepreneur, coach, and 3-time Olympic gold medalist, Kristin Armstrong, KX3 Lifestyle + Coaching (KX3) officially launches on Tuesday, January 19 at 6:10 a.m. PST / 7:10 a.m. MST in conjunction with a new weekly KX3 Women’s Freestyle Group Training Ride on Zwift. The name KX3 is a tribute to Kristin and her three gold medals won in the women’s individual time trial in the 2008, 2012, and 2016 Olympic Games. The company’s first offering will be a three-part, 18-week coaching system created by Armstrong. Each of the three 6-week coaching programs are available through TrainingPeaks and provided in three different formats. The three formats are unique to riding entirely indoors on Zwift, 100 percent outdoors, or a hybrid of both, giving the athlete the most relevant and effective program possible.
Left to right: Nicola Cranmer, Kristin Armstrong, Heather Hill-Foster
KX3 will be membership-based, and in