Press Release | April 21, 2021
15th Annual Global Event Encourages Women to Join the Movement on Saturday, May 1
The following is a press release from Indian Motorcycle…
Minneapolis, MN (April 21, 2021) – Indian Motorcycle, America’s First Motorcycle Company, is once again joining forces with International Female Ride Day® (IFRD), a globally synchronized ride day celebrating women riders and their passion for riding. The 15th-annual event returns to the first Saturday, May 1, on six continents in over 120 countries. This year’s theme, #FocusFemaleForward, emphasizes the goals of IFRD, including encouraging new women to ride while shining a light on the diverse participation of women already riding motorcycles.
Since its inception, International Female Ride Day has shone a spotlight on women riders and the female powersports arena. Over the last decade, female ridership has increased significantly, and the momentum generated on this one day, is needed to continue