Toyota Excels in US Retail New Vehicle Industry
Among the the three-volume leaders in the mainstream section of the new
car field – Chevrolet, Ford, and Toyota, the Japanese manufacturer
is pulling away from the other two, primarily based on S&P World wide
Mobility new automobile retail* registration knowledge.
Toyota has been the retail industry share leader each calendar year considering that
2012 (see desk below), and if its September 2022 CYTD retail share
of 14% holds through December, Toyota would lead for the 11th
consecutive 12 months. Its 14% share also would be a report for the
model – and the initial time any brand name has reached that degree in the
past decade. Moreover, Toyota’s 4.1 percentage place direct so much
this yr about runner-up Ford is the next highest margin this
decade, surpassed only by the 4.4 percentage point hole past
calendar year.
4 Toyota designs (RAV4, Camry, Tacoma, and Highlander)
at this time rank between the major 10 (of nearly 400 nameplates on the
marketplace) centered on September 2022 CYTD new retail registrations,
together with the #1 all round model (RAV4), #1 motor vehicle (Camry), and #1
crossover (RAV4). No other brand has more than 1 product among the the
top 10 this year.
Regarding brand name loyalty, Toyota continually ranks both next
(7 situations in earlier ten years) or third (4 situations) in the
mainstream house, surpassed only by Ford or Chevrolet or both. Its
present-day shortfall compared to leader Ford of 2 proportion factors is
a bit larger than its 1.4 percentage stage hole for all of
2021.
Toyota’s leadership place is reinforced by its segment-amount
general performance. Between the 14 segments in which the Toyota model
competes, it now ranks No. 1 in both equally retail share
and brand name loyalty in 5, including the Compact Automobile, Compact
Activity, Mid Dimensions Car, Mid Measurement Pickup, and Mid Sizing Van Segments.
Together these five groups account for nearly a quarter of the
mainstream space (22.3%). Additional, in a few more segments,
which include the Compact Utility, Subcompact In addition Utility, and Comprehensive
Dimensions Car or truck segments (with a put together mainstream share of 33.5%),
Toyota models rank No. 1 in possibly retail share or brand name loyalty.
Put with each other, these eight segments in which Toyota prospects in a person or
both types account for a lot more than half (55.8%) of the
mainstream marketplace, implying that Toyota now has a management or
hugely competitive position in a lot more than 50 percent of the mainstream
area. Toyota however lags in some critical mainstream groups –
specifically full-measurement pickups and SUVs wherever the domestic models
continue to dominate, and exactly where Toyota has struggled to make a dent.
Toyota also qualified prospects the mainstream current market in electrification (EV
and hybrid) its electrification share of 25.8% is just about 10
share details earlier mentioned runner-up Chrysler (see table underneath).
Admittedly, Toyota lags rivals Chevrolet and Ford in the
substantial-visibility EV place, as equally individuals models present established
EVs with the Bolt and Mustang Mach-E, respectively, although Toyota’s
to start with EV, the BZ4X, is just now launching. But hybrids play an
critical, however rather beneath-the-radar, part in substitute
gasoline migration designs: Hybrid households migrate to an EV at additional
than a few occasions the migration rate to EVs from ICE motor vehicles.
And finally, Toyota obviously qualified prospects its mainstream opponents in
attractive to the a few big ethnicities, an crucial accomplishment
specified that African Americans, Asians, and Hispanics now account for
a 3rd of all new retail registrations. As shown down below, Toyota
manufacturer loyalty among the the two African Americans and Hispanics surpasses
60% (the only mainstream brand name for which this is the scenario), and
Toyota’s 48.5% brand name loyalty among Asians is far more than 5 percentage
points higher than that of runner-up Ford.
Supplied its history around the earlier quite a few yrs, Toyota’s solid
positions in retail share, model loyalty, and ethnic loyalty
guidance the claim that it is among the the leaders, if not the
leader, in the US mass market new motor vehicle business.
*Retail incorporates automobiles registered to people today
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Major 10 Field Trends Report
This automotive perception is element of our monthly Top 10
Industry Traits Report. The report results are taken from
new and made use of registration and loyalty data.
The November report is now out there, incorporating Oct 2022
CFI and LAT information. To obtain the report, you should click on beneath.


This write-up was posted by S&P World-wide Mobility and not by S&P International Ratings, which is a independently managed division of S&P World-wide.