Day: October 28, 2020

Harley-Davidson Spins Off New Electric Bicycle Business

On Tuesday, Harley-Davidson (NYSE:HOG) took the wraps off a new electric bicycle and a new electric bicycle company that it has spun off from its motorcycle business.

Called the Serial 1 Cycle Company, a name based on Harley’s very first motorcycle built back in 1903, the new company will be based in Salt Lake City, Utah, and the new bike will hit the markets in early 2021.

Serial 1 electric bicycle

A Serial 1 e-bike. Image source: Harley-Davidson.

Harley hinted at the bike back in its first More Roads to Harley road map several years ago, but the designs have evolved; the Serial 1 looks nothing like even the three prototypes revealed last year.

The company didn’t include specs on the new pedal-assist e-bike, so there is no information on power, battery size, and range, or even price. Photos of the bike show that the Serial 1 has a sharp, retro look

Read More