The nine-city Progressive IMS Outdoors begins right now in Sonoma.
See and ride all your favorite motorcycles.
One aim of the tour is to bring in new riders to the sport.
While many industries took a big hit because of the COVID 19 Pandemic, the motorcycle industry experienced something of a boom, with sales up just about across the board. Seems people being cooped up and unable to work had them dreaming of and buying bikes galore.
One part of motorcycling that did take a hit, though, was the annual cross-country tour of motorcycle shows formerly known as the Progressive International Motorcycle Tour.
“Our last show was in Chicago in February (of 2020) before anyone had even gotten a single vaccination,” said Robert Pendaya, who promotes the Discover the Ride event to bring new riders into the sport.
Indeed, like almost every large indoor event planned