Land Rover’s most popular SUV gets a full redo for 2023, though the new look of this Range Rover Sport might be lost in the sea of Cherokees and CR-Vs swimming beside it. In this car’s wealth circle—a $326,000 median income, to be exact—everyone knows it’s the freshest Range Rover.
At Land Rover, exterior design shifts at such a glacial pace that it takes about 15 years to notice any actual age. It’s not for lack of trying. Just as an Aston Martin, Bentley and Rolls-Royce cling to a fundamental style over successive generations, a Range Rover must always look like a Range Rover. A tall box with soft, contoured edges and clean details, a sweptback tail, huge wheels, the clamshell hood with the brand’s name in all capital letters—these are the marks that must be maintained.