LiveWire is about to expand…
As I’ve highlighted before, there’s a considerable push welling up in Europe and spilling over into certain parts of North America to ban motorcycles over environmental concerns. Whatever you think of these claims, Harley-Davidson has decided to get out in front of such moves with LiveWire. Not only did it launch the all-electric motorcycle earlier this year, the Milwaukee-based motorcycle manufacturer has plans to spin off LiveWire and make it a publicly-traded company in 2022. This is a huge move with possibly far-reaching implications for the industry.
As Dodge talks electrification it’s looking to ditch a popular engine. Find out what it is here.
Before getting into the weeds at all about the financials, market positioning, and other such things, I want to talk about the motorcycles. LiveWire will be deploying a new scalable and modular powertrain